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Life Fitness

ZETA / Life Fitness

Life Fitness

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  • ICG has been motivating, mentoring, and measuring positive change in the lives and rides of the global fitness and sporting community since 1995. Striving for excellence in indoor cycling has made ICG a global leader specializing in the design, manufacture and programming of premium indoor cycling equipment.
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Life Fitness puts your brand first by offering a wide breadth of products and customization choices. Transform your facility with cutting-edge digital experiences to keep exercisers entertained and engaged, or small group training solutions to excite and energize members. Aesthetic details like color options, weight stack shrouds and other customization choices set a facility apart. Both facilities and exercisers benefit from innovation and product development. We know that every facility has unique goals and we provide the tools and choices needed to reach them. We offer extensive consultation to guide you through the limitless possibilities and choices available for your facility.

Life Fitness puts your brand first. We offer extensive consultation to guide you through the limitless possibilities and choices available for your facility. We’re here to help you take the steps needed to transform your business.

Hammer Strength

Hammer Strength has been building athletes for 30 years. Not just elite athletes, but those determined to train like one. Built to a higher standard, Hammer Strength’s rugged performance strength training equipment is the most durable on the market and is designed to withstand the most intense workouts.


Cybex International produces premium commercial fitness equipment designed to deliver unparalleled results for exercisers from first-time users to professional athletes. The company’s dedication to exercise science, through the Cybex Research Institute, leads the fitness industry in providing scientific basis for the development of exercise machines that enhance human performance. With over 90 patents, Cybex equipment is innovative in design, durable in structure and engineered to be biomechanically correct to produce optimal results with minimal stress on the body – this is the Cybex Advantage.

The company’s offerings include a full array of strength and cardio training machines. Cybex manufactures the largest selection of strength training equipment in the industry with over 150 unique pieces, including four complete lines of selectorized strength equipment, in addition to modular, plate-loaded, free weights and Big Iron. Cardio equipment includes a full line of treadmills and bikes, plus the revolutionary Arc Trainer. The Arc Trainer is a unique offering in the elliptical category, capable of high intensity, low impact workouts and scientifically demonstrated to reduce damage to the knees. In both the strength and cardio categories, the SPARC delivers true sprint-like mechanics in a non-impact environment and is the industry’s most advanced HIIT solution. A pioneer in the development of inclusive fitness, Cybex produces its Total Access line of products for individuals with physical disabilities.

Cybex designs for customers who value performance and results, and serves the needs of diverse market segments such as fitness clubs, YMCAs / JCCs, sports teams, colleges, military, country clubs and workplace fitness facilities. The power of the Cybex brand makes it attractive for use in hotels and spas, as well as upscale home gyms.

Brand name:

Life Fitness