A decade of style and fun with Zeta

Founded in 2012, Zeta Group has been successfully operating in Azerbaijan for 10 years in retail, fitness, food, and distribution. By bringing renowned brands from the UK, Italy, Turkey, and the USA to the local market, the company continues to lead in fashion, toys, and wellness. Today, Zeta Group serves customers through 13 stores, 1 fitness center, and 1 healthy café with a team of over 200 professionals.

Zeta’s retail portfolio in Azerbaijan includes world-class brands such as The Entertainer, Ted Baker, Carpisa, Pinko, Ipekyol, Machka, and Life Fitness. These stores, known for their premium fitness equipment, children’s toys, fashion, accessories, and luggage, are located in the country’s leading shopping malls including Port Baku Mall, Ganjlik Mall, Deniz Mall, Amburan Mall, and Crescent Mall. Beyond retail, Zeta also promotes healthy living through its 1st Fitness center and Healthy Café.

Zeta Group’s mission is to shape a modern retail experience, make global brands more accessible, and offer people the freedom to express their style. With a decade of experience, Zeta Group has become both a reliable brand partner and a driving force in Azerbaijan’s retail sector.